A nonprofit initiative · Founded by Lisa Seda, CPCC

Your story can become your business.

Be Your Story supports women in underserved communities with mentorship, financial literacy, business education, and step-by-step resources to begin and grow their entrepreneurial journey.

Whether you are starting with an idea, restarting after a setback, or trying to stabilize your business — you do not have to build alone.

Two women in mentorship conversation

The gap

Many women have the vision. What they need is access.

Too many women carry business ideas, skills, and lived experience without access to the mentorship, financial knowledge, and trusted guidance needed to turn those ideas into sustainable income.

Be Your Story exists to close that gap. We help women understand the basics, ask the right questions, avoid common mistakes, and build a practical path toward business ownership.

What we provide

Support for the beginning, building, and becoming.

Mentorship

Connect with experienced mentors who can help you think through your idea, your next step, and the decisions that matter most.

Financial Literacy

Learn the money basics every founder needs — budgeting, pricing, credit, bookkeeping, taxes, and separating personal and business finances.

Business Roadmap

Follow a step-by-step path from idea to action: business setup, customer clarity, offer design, launch planning, and growth.

Resources & Referrals

Find local programs, grants, workshops, legal clinics, and community support that can help you move forward.

What to Avoid

Learn common mistakes before they cost you — underpricing, weak recordkeeping, unclear partnerships, and rushing before validating your idea.

The roadmap

A roadmap built for real life.

Starting a business can feel overwhelming when you are trying to figure out everything at once. Be Your Story breaks the journey into clear steps.

  1. 01

    Discover

    Clarify your idea, your strengths, your audience, and the problem you want to solve.

  2. 02

    Plan

    Understand your costs, pricing, business structure, customer, and first offer.

  3. 03

    Build

    Create the basic systems, tools, and habits that help your business operate with confidence.

  4. 04

    Launch

    Test your offer, reach your first customers, collect feedback, and make improvements.

  5. 05

    Sustain

    Strengthen your money practices, support network, and long-term decision-making.

Women planning around a workshop table

Who we serve

For women ready to begin, restart, or grow — with support.

Be Your Story is for women who are exploring business ownership, building a side business, restarting after a life transition, or trying to stabilize an early-stage business.

You do not need to have everything figured out before you apply. You only need a willingness to learn, ask questions, and take the next honest step.

Apply for Support

Mentor invitation

Your experience can become someone else's shortcut.

Mentors help women avoid preventable mistakes, understand the real work of entrepreneurship, and make decisions with more confidence. Serve as a business mentor, financial literacy mentor, workshop speaker, accountability facilitator, or resource partner.

Become a Mentor

Support the mission

Help build the support system women entrepreneurs deserve.

Your support funds mentorship, workshops, financial literacy tools, business resources, and access to guidance for women who are ready to build — but should not have to build alone.

Support the Mission

Begin

Start where you are. Build with support.

Your story, experience, and vision matter. Be Your Story is here to help you turn them into a practical path forward.