About
We believe women do not need to start alone.
Founder
Lisa Seda, CPCC
Lisa founded Be Your Story to create the trusted, practical guidance she wishes every woman had at the start of her entrepreneurial journey.
Be Your Story was created to support women in underserved communities who have the desire to begin or grow a business but need mentorship, financial knowledge, tools, and trusted guidance.
Many women already have the story, the skill, the idea, or the service. What is often missing is access — access to people who can answer questions, explain the basics, and help them avoid mistakes that slow down their progress.
Mission
To help women in underserved communities begin and grow their entrepreneurial journeys through mentorship, financial literacy, business education, and practical resources.
Vision
Communities where women have the knowledge, support, and confidence to create income, build stability, and shape their own economic futures.
Our values
What we stand for, in practice.
Access
Business knowledge should not be reserved for people with existing networks or generational resources.
Clarity
We simplify the early stages of entrepreneurship so women can make informed decisions.
Dignity
We honor each woman's story, experience, and pace.
Community
Mentorship, accountability, and shared wisdom can change the entrepreneurial journey.
Sustainability
We focus on practical foundations that help women build businesses that can last.